Jeff Robson

Jeff Robson

Senior Strategist

RPP MCIP MUP MCIT

Jeff is a chameleon. While his professional training keeps him well-rooted in strategic change, his creative and artistic nature shines through in his design work.

Jeff's professional background resists easy categorization, with diverse experience in corporate branding and communications, environmental planning, information design, organizational sustainability and community engagement. Jeff leads our design practice and manages a range of strategies addressing varied and complex challenges across the country.


A quote you love

“We are what we pretend to be, so we must be careful about what we pretend to be.” - Kurt Vonnegut

A book you love

Catch-22 by Joseph Heller

Something Jeff is curious about

The ways in which the systems we live in influence individual actions and our collective capacity for change.

An impact Jeff is trying to make

Placing human dignity and resilience at the centre of communities of every size.

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